Rogan’s podcast is also a cash cow, bringing in $30 million last year, according to Forbes, easily making him the top earner in the podcasting world.Hey we are ready to fight alongside you. Signing Rogan is certainly a huge get for Spotify - and a hit to Apple - with “The Joe Rogan Experience” routinely situated at the top of Apple’s podcasting rankings. “And having shows they want and can’t find anywhere else is only going to help us.” “We need to give (listeners) a reason to think of Spotify when it comes to podcasts,” one company employee familiar with their podcasting strategy told TheWrap last October. The service, which has 130 million paying customers worldwide, has been aiming for high-profile podcasts that will continue to drive subscriber additions. Just a few months ago, Spotify acquired Bill Simmons’ sports and pop culture site The Ringer, primarily to tap into the company’s growing podcast network. Spotify’s deal with Rogan comes as the streaming heavyweight has been looking to beef up its podcasting efforts. The podcast also won’t be available on Apple Podcasts. The video component of Rogan’s podcast will continue, but full episodes will not be available on YouTube by the end of the year. “You guys are making money and you don’t give us any.”Īlso Read: Spotify Stole Trade Secrets to Develop Its Ad Platform, Lawsuit Claims They were like, ‘We want to put you on it, it’s gonna be great for you.’ And I was like, ‘How is it great? You guys are gonna make money,'” Rogan said in 2018.
“We’re not on Spotify, and the reason why we’re not on it is because it didn’t make any sense.
Ironically, the deal comes after Rogan explained why his show - which generates about 190 million downloads each month - is not currently available on Spotify. “This is undoubtedly a coup for (Spotify) to get such a big show on an exclusive basis,” Cahall said, “and is a big stamp on the size of the platform and potentially its emerging ad tech.”
Wells Fargo analyst Steve Cahall, in a note to clients on Wednesday, praised Spotify for signing Rogan, saying the deal could held drive big ad revenue for the streamer. (The Stockholm-based company now has a market cap of $35.3 billion.) In other words: Spotify investors have clearly signed off on the company’s bet on signing top podcasters like Rogan.Īlso Read: 'The Last Dance' Helped the Chicago Bulls Intro Song Blow Up on SpotifyĪs part of the deal, “The Joe Rogan Experience” will hit Spotify on September 1 before being exclusively available on the streaming service by the end of 2020. That run, following Rogan’s tweet, translates to more than $3.0 billion added to Spotify’s valuation.
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